Why isn’t Toyota bringing the sleek new Prius to Australia?

Viewpoint: Picture my surprise at observing the new-era Toyota Prius when it was discovered this 7 days.

The world’s major vehicle business fretted about how to reinvent its hybrid icon in an era defined by whole-electrical cars, settling on supplying it some newfound panache.

It appears to be like wonderful – modern, fashionable and solely unlike what we have appear to be expecting from Toyota’s longstanding eco leader. A new lease on lifetime, as it ended up.

The previous design was all creases and unusual proportions, though many earlier generations had been probably much less uncomfortable but also much more dull, which is worse.

And however it’s this most current model, which has me all starry-eyed, that will be the first Prius Toyota will not provide in Australia.

In producing this decision, it took the improper lesson from the old model’s failure to resonate, and pulled the pin at precisely the completely wrong time.

It is true that Prius income plummeted of late, prompting its early demise. Toyota has lengthy managed it performed its job: proving the value of petrol-electric drivelines right before they proliferated into Corollas, RAV4s, Camrys and Klugers.

Now a the greater part of Toyota’s passenger cars and crossovers sold in Australia are hybrids, which to Toyota’s way of considering evidently suggests the Prius is no lengthier necessary.

But I’d argue this is essentially all the extra reason to provide the Prius back, to reinvent a badge with dwindling cachet. Time to cash in on all that really hard work, correct?

In addition it does not subject if other hybrids with Toyota badges outsell it. That’s the intent of a manufacturer-leader. I’d have believed a company so proficient at marketing would have an understanding of the worth of this.

Toyota Australia isn’t concerned of area of interest offerings, especially with its GR household of sports activities autos. So why has it binned the Prius just as it turns into attention-grabbing again?

Not just that, but this a person does not appear to be a mere gasoline-sipper, with at the rear of-the-wheel pleasures confined to hypermiling.

The new 2.-litre parallel hybrid has a total output of 144kW – perfectly up in excess of the outgoing model’s 90kW 1.8-litre.

Then there is the plug-in hybrid with 164kW and a -100km/h time slashed to 6.7 seconds, and an electric driving assortment 50 for every cent increased – that would place range at all over 60km – from a 13.6kWh battery.

Toyota Australia’s product or service planners and executives tend to do a bang-up career, as it dominates the gross sales charts. I fairly admire the Large T even if lots of contemplate it a battery-electric powered laggard, but this conclusion genuinely misses the mark.

I’m quite sure there are Toyota individuals examining this, so be sure to continue to keep in thoughts it’s by no means way too late to rethink. The initially step to addressing a incorrect selection is to accept it.

Much more: Toyota Prius: A glance again, as it is retired from Australia

Christia Kroell

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