MINNEAPOLIS, Aug. 23, 2021 /PRNewswire/ — The Lacek Group, an Ogilvy Practical experience organization, was named a Chief and acquired the maximum score possible in ten standards in a new report now — The Forrester Wave™: Loyalty Services Providers, Q3 2021.
“For us, Forrester’s thorough, insightful, and objective investigation validates our enterprise methods, toughness of choices, and approach to serving our valued consumers,” says Monthly bill Baker, CEO of The Lacek Group. “I am delighted and very pleased to get Forrester’s maximum group position, primarily specified the amazing established of suppliers chosen by Forrester for its report.”
The Lacek Team was ranked as one of the 3 Leaders among the loyalty service suppliers in an analysis of 26 criteria that span existing offerings, technique, and market presence. The report actions every provider’s offerings and offers vendor selection steering for marketers seeking loyalty and customer engagement, additionally buyer practical experience technique and execution. The Lacek Team obtained leading scores in 10 requirements, including omnichannel loyalty strategy program administration and provide style psychological loyalty measurement experience and engagement design and style loyalty eyesight and service supplier and vendor orchestration.
Forrester’s evaluation studies that The Lacek Group’s “vision and market place strategy discuss to its deep believed management and emphasis on client engagement — significantly the want to strike an psychological chord to engender customer devotion. It excels in seller orchestration — it potential customers and manages the other sellers/businesses for the client.”
The analysis highlights that “purchaser references emphasize the firm’s power as a lover, praising The Lacek Group’s ‘unpretentious, hard-working, hugely seasoned group that understands the organization product of loyalty.'” In addition, Forrester famous that The Lacek Group has deep experience in vacation, hospitality, retail, and fiscal providers, as perfectly as a developing checklist of brief-assistance eating places, customer packaged items, and health care purchasers. And it suggests that marketers from significant models “wanting for progressive techniques must take into consideration The Lacek Group.”
Steve Soechtig, Global CEO for Ogilvy Practical experience, claims he was pleased — and unsurprised — at the news. “The Lacek Group has been running in the loyalty and shopper engagement house for extra than 25 several years,” he suggests. “Their longtime clients’ prosperous final results preserve them returning to Lacek calendar year soon after year. Impressively, they did not reduce a one client in the course of the pandemic in point, they extra 5.”
The Forrester Study report integrated an analysis of the 12 most significant loyalty assistance suppliers in the U.S. To understand more about The Lacek Group’s loyalty products and services, visit lacek.com.
About The Lacek Group
The Lacek Group is a pioneer in buyer engagement and loyalty methods at the intersection of manufacturers, details insights, and creativeness. For more than 25 years, The Lacek Group has developed and optimized very prosperous loyalty applications, shopper-partnership administration initiatives, and consumer communications across all media for quite a few of the world’s most highly regarded brands. The agency’s consumers contain Marriott, Carnival Cruise Line, U.S. Lender, Enterprise Holdings (National Vehicle Rental, Alamo Hire a Automobile, Business Rent-A-Car or truck), United Airlines, Ford Motor Enterprise, The House Depot and Dunkin’ Manufacturers. The Lacek Group is an Ogilvy Practical experience enterprise. Master a lot more about The Lacek Group at lacek.com.
Make contact with: Tess MacGibbon
The Lacek Team Media Contact
Electronic mail: [email protected]
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